Stega Pop Up at Vivant

If you are enchanted with the macabre wit of writers like Edgar Allen Poe, click through Stega Clothing's website and your wildest fashion dreams will come true. Designed and run by Joe Lydon, the brand makes tees and and patches with vivid prints and apathetic slogans. We talked to Joe in preparation for his appearance at Vivant's market on Saturday.    How would you describe the identity of your brand? I've kind of built Stega into a brand, but realistically the identity is just me as an artist. I'm just one guy designing, printing, and shipping by myself. I make designs that represent pieces of who I am, as cheesy as that sounds.     Where did the name "Stega" come from? The name Stega came from the shortening of steganography. Steganography is a way of hiding images or messages within another image or message, and it fascinated me a while back. I shortened it and started going by Stega almost 6 years ago and the name just kind of stuck.  

If you are enchanted with the macabre wit of writers like Edgar Allen Poe, click through Stega Clothing's website and your wildest fashion dreams will come true. Designed and run by Joe Lydon, the brand makes tees and and patches with vivid prints and apathetic slogans. We talked to Joe in preparation for his appearance at Vivant's market on Saturday. 

 

How would you describe the identity of your brand?

I've kind of built Stega into a brand, but realistically the identity is just me as an artist. I'm just one guy designing, printing, and shipping by myself. I make designs that represent pieces of who I am, as cheesy as that sounds.  

 

Where did the name "Stega" come from?

The name Stega came from the shortening of steganography. Steganography is a way of hiding images or messages within another image or message, and it fascinated me a while back. I shortened it and started going by Stega almost 6 years ago and the name just kind of stuck.  

What are your stylistic inspirations for your illustrations? I get a lot of inspiration from music, skate graphics, tattoo culture, nature and weird excerpts from day to day life. I feel very fortunate to have lots of friends both local and online who are very talented artists and they're a great source of inspiration as well.   You recently did a collaboration with a fellow local brand, Hungry Ghost Press. How did that get started, and how was it working together?   Chris is awesome. I believe we started talking through Instagram a while back and sort of clicked. He's a super talented artist and a great person. I think we share a lot of aesthetics as far as art and how a small business should be done. I've been organizing market type events in the North Shore and he's had prior engagements and vice versa-- it'll be cool to finally be able to link up for one.      How has Beverly shaped your work? Beverly has been huge for me as an artist. I went to school here and I've lived here for about 6-7 years now. I graduated from Montserrat College of Art back in '09 and a lot of friends and fellow artists also stuck around the area, so we've all kind of evolved and matured artistically together. 

What are your stylistic inspirations for your illustrations?

I get a lot of inspiration from music, skate graphics, tattoo culture, nature and weird excerpts from day to day life. I feel very fortunate to have lots of friends both local and online who are very talented artists and they're a great source of inspiration as well.

 

You recently did a collaboration with a fellow local brand, Hungry Ghost Press. How did that get started, and how was it working together?

 

Chris is awesome. I believe we started talking through Instagram a while back and sort of clicked. He's a super talented artist and a great person. I think we share a lot of aesthetics as far as art and how a small business should be done. I've been organizing market type events in the North Shore and he's had prior engagements and vice versa-- it'll be cool to finally be able to link up for one.   

 

How has Beverly shaped your work?

Beverly has been huge for me as an artist. I went to school here and I've lived here for about 6-7 years now. I graduated from Montserrat College of Art back in '09 and a lot of friends and fellow artists also stuck around the area, so we've all kind of evolved and matured artistically together. 

Do you think Beverly has an art scene? How can it be improved (or if there isn't one, created)? Beverly has a very strong and kind of strange art scene because there's really two of them, and they are the complete opposite of each other. One is the Beverly Main Streets, which is responsible for the arts fest and events of that nature.  There is a small handful of very talented artists associated with them, but the majority is not nearly as interesting. It's very family friendly and to put it bluntly, pretty dull. The majority is older people selling tacky homemade jewelry/crafts, tie dye shirts, and poorly executed paintings that look like they all spawned from the same paint nite. The other art scene in Beverly, however, is fucking awesome. It's full of very passionate and creative people with a DIY attitude and a lot of motivation. It's pretty tight knit, but also pretty open and accepting. There are no real specific styles or mediums that connect us, but just general aesthetics and passion. I've been organizing vendor events for these kind of artists in town and the response has been awesome. We've got names like Steez Design and Deathwish records that call Beverly home, and additions like Night Watch and Black Veil Tattoo. The scene is only getting stronger.

Do you think Beverly has an art scene? How can it be improved (or if there isn't one, created)?

Beverly has a very strong and kind of strange art scene because there's really two of them, and they are the complete opposite of each other. One is the Beverly Main Streets, which is responsible for the arts fest and events of that nature.  There is a small handful of very talented artists associated with them, but the majority is not nearly as interesting. It's very family friendly and to put it bluntly, pretty dull. The majority is older people selling tacky homemade jewelry/crafts, tie dye shirts, and poorly executed paintings that look like they all spawned from the same paint nite. The other art scene in Beverly, however, is fucking awesome. It's full of very passionate and creative people with a DIY attitude and a lot of motivation. It's pretty tight knit, but also pretty open and accepting. There are no real specific styles or mediums that connect us, but just general aesthetics and passion. I've been organizing vendor events for these kind of artists in town and the response has been awesome. We've got names like Steez Design and Deathwish records that call Beverly home, and additions like Night Watch and Black Veil Tattoo. The scene is only getting stronger.

What are the pros and cons of working in a smaller town like Beverly as opposed to a bigger one like New York? I know a handful of artists who work and live in bigger cities like New York and for the most part they all seem to love it. I'm not sure what their cons would be but one thing that I think makes Beverly great is just having so many artists in such a small town. No matter what you're into, there is something here for you.     What's next for the brand? I've got a lot of new things in the works as [far as] products and events. 2017 will be a busy one for sure, but I'm very excited!

What are the pros and cons of working in a smaller town like Beverly as opposed to a bigger one like New York?

I know a handful of artists who work and live in bigger cities like New York and for the most part they all seem to love it. I'm not sure what their cons would be but one thing that I think makes Beverly great is just having so many artists in such a small town. No matter what you're into, there is something here for you.  

 

What's next for the brand?

I've got a lot of new things in the works as [far as] products and events. 2017 will be a busy one for sure, but I'm very excited!